| submitted by /u/BrandyVine
Wired: Serious Money Warming to Bitcoin
In an effort to spread awareness about the leading cryptocurrency, Bitcoin, staff from Bitpanda Global Exchange have been projecting pro-Bitcoin messages across cities in Europe. The “guerrilla projection” project has hit London, Paris, and Zurich so far.
The effort appears to share a lot in common with Grayscale’s #DropGold television advertising campaign. Although it is certainly a great publicity stunt to help promote Bitcoin adoption, it is also serves as an advertisement for the company that conceived it.
The Bitpanda Global Exchange has published a video documenting what it describes as a “guerrilla projection” campaign. The cryptocurrency trading platform took to the streets of Europe armed with an immensely powerful projector and an even more powerful message.
Those behind the campaign projected a video clip promoting Bitcoin at a total of 33 different sites in Zurich, London, and Paris. Several pro-Bitcoin phrases flash up during the video. They include the following:
“Do you trust your bank?”
“Why invest like your parents?”
“Embrace the new.”
“Move before the rest.”
Depending on the city, either the English, French, or German language was used for the above slogans.
The campaign has a clear focus on Bitcoin, rather than cryptocurrency generally. The iconic orange “B” logo features prominently, as does the classic “physical imagining” of a Bitcoin that ourselves and other news outlet are often forced to rely on. No other digital asset is mentioned or alluded to.
We’ve been on the road spreading the word about the Bitpanda Global Exchange by lighting up 3 European cities over 4 days across 33 different locations. Recognise the cities? Move before the rest at https://t.co/jcLHrhwrV7 #bitcoin #cryptotrading pic.twitter.com/6jb4fx4HTr
— Bitpanda Global Exchange (@BitpandaGE) August 13, 2019
Since the projection campaign focuses on promoting digital asset use, it is similar to the Grayscale effort earlier this year to convince investors to #DropGold in favour of Bitcoin. Evidently, given the price performance of gold over the last few months, the campaign has not convinced many to lose the shiny yellow metal from their portfolio just yet.
A second similarity between the two projects is that the pair are both aimed at grabbing attention for Bitcoin, as well as promoting the company behind it. This is, of course, to be expected. The size of the Bitpanda projections suggest that the company forked out a lot to take its message on the road. Similarly, Grayscale’s television advertisement appeared on some of the planet’s largest TV channels. These included Comedy Central, Fox News, National Geographic, and the NFL channel.
Excited to share that the #DropGold TV spot begins airing nationally TODAY during commercial breaks on:
– Comedy Central
– Fox Business
– Fox News
– Nat Geo
— Grayscale (@GrayscaleInvest) May 16, 2019
Bitcoin has not needed such traditional marketing efforts in the past but the two campaigns are undoubtedly bringing the cryptocurrency welcome mainstream attention. However, neither seems unlikely to persuade the masses to start rejecting fiat in favour of Bitcoin anytime soon.
That said, for those so far sceptical of the financial and technological breakthrough, hearing about the digital currency in the newspaper, online, on the TV, or on the side of buildings, as well as seeing large firms saying that they accept Bitcoin payments for goods and services will go a long way towards entirely normalising its use in the eyes of many.
Featured Image from Shutterstock.
The post “Bitcoin is the Future of Money” Claims Bitpanda’s Guerrilla Projection Campaign appeared first on NewsBTC.
| submitted by /u/BirdPersonsDick
Can money buy love? Many people would claim it can’t. However, a recent survey by Shepherds Friendly has suggested that money can impact a relationship significantly. TBIT / Pixabay The survey looked at relationships of people while they are “dating” or “during a relationship”, and asked questions that are sometimes referred to as “taboo”. They […]
The Power Of Money In Relationships
Join Adam B. Levine, Andreas Antonopoulos, Stephanie Murphy, and Jonathan Mohan for a first-look at a particularly draconian law that’s been proposed in India.
Later, HRF.org director Alex Gladstein joins Adam B. Levine for the latest in the Global Voices series. This week we’re talking practical applications in Venezuela with returning guest Alejandro Machado.
Thanks to Purse.io for sponsoring this episode of Let’s Talk Bitcoin!
Join the Let’s Talk Bitcoin! team for a live recording at the Blockchain Training conference
LTB #407 India’s Catch-22 & How to Work With Money when Money Doesn’t Work
On today’s show, we’re digging into recent disturbing developments out of India with what canonly be described as the most draconian cryptocurrency law we’ve ever seen proposed.India
‘œI have the quote here: whoever directly or indirectly mines, generates, holds, sells, deals andtransfers, disposes of or issues cryptocurrency shall be punished with a fine or imprisonment,which shall not be less than one year, but which may extend up to 10 years or both.’ – Adam B.Levine
‘œThe maximum penalty for rape in India is 7 years. The maximum penalty for drug crimes is 7years. The maximum penalty for holding a private digital currency is now 10 years. Themonetary fine is approximately $4,000,000 USD.’ – Andreas Antonopoulos
‘œThis is worse than Venezuela. Worse than North Korea. I mean, it is astonishing. This is not alaw yet. This is a proposal, but there’s a very good chance it will become law.’ – AndreasAntonopoulos
‘œIt’s really, really disappointing. […], It’s worse for the billion and a half people who desperatelyneed this type of technology in their country, and the hundreds of thousands of people whoworked in a thriving industry that was doing incredibly good work.’ – Andreas Antonopoulos’œ…how it’s enforced is intimidation. Selective prosecution. It gives them a mechanism to imposeextremely harsh punishments on people who are political dissidents’ – Andreas Antonopoulos’œ..the moment this law passes, every Indian desperately needs Bitcoin. […] your government issignaling exactly what it’s going to do next with money. If you’re on a cruise ship and thecaptain says lock down all the bulkhead doors and burn all the lifeboats, you’re like, what areyou planning exactly!?’ – Andreas Antonopoulos
‘œDo you think that this is going to cause Indians to do a monetary rebellion where they all turninto anarcho-capitalists or whatever? Not going to happen. Quite the opposite, in fact. So it’sreally a huge disappointment for an industry that was thriving and is now basically dead in avery important country in the world.’ – Andreas Antonopoulos
‘œBasically, the Venezuelan crisis is a self-inflicted crisis. It’s something that for years the policymakers of Chavismo (the ruling party of Venezuela) heard from advisors. If you print moremoney if you spend unlimited amounts of money in social services and social policies that youcan’t measure the effectiveness of, […] you’re not going to be able to survive. You’re not goingto be able to maintain the economy.’ – Alejandro Machado
‘œVenezuela has always been a country rife with corruption. So what happened was that most ofthat money was just stolen by individuals, by companies, by people with access to government.’
‘œVenezuela had an oil boom that lasted quite a bit, and especially from 2011 to 2014 or so, thestate had so much surplus of money. They believed they were invincible. So they were recklessabout printing money, but they were also reckless about spending the money that they had,stashing it away in tax havens and so on.’ – Alejandro Machado
‘œWhen we talk about hyperinflation, we talk about an inflation rate of over 50 percent month overmonth. So if you can imagine something costing you $10 today, next month it costs $15. Now in
Venezuela, it’s much more accelerated. Things are doubling in price every couple of weeks orso.’ – Alejandro Machado’œIt seems like we’re seeing the start of people being able to trade dollars for bolivars more freely.But, there is a big effect of people being afraid of what the government might do.’ – AlejandroMachado
‘œPeople still use bolivars in Venezuela, because it is the currency that is the most widespread.Ordinary people don’t have access to dollar accounts. So it is very hard for them [to] just acceptdollars. There’s a perception that the government will crackdown on this. There is fear.’ -Alejandro Machado
‘œTo give some scope, depending on the day, there’s four, five, six, seven, eight times morevolume traded on Localbitcoins in Bolƒvar than on the stock market in Caracas, which is a lowbar because there’s not a lot of activity on the Caracas stock market.’ – Alex Gladstein’œWhat we would like to do with the Open Money Initiative is to broaden access to the systemsthat exist today that are permissionless, that are available to anyone, and lower the difficulty ofuse.’ – Alejandro Machado
‘œ[…] because the people that most need this, they have older phones and they don’t havecomputers. They’re not very tech savvy. So how can you make something like what WhatsAppdid in the product space for money management and sending and receiving money?’ -Alejandro Machado
‘œInfrastructure is collapsing and we’re losing a lot of connectivity and now there’s blackouts. Soevery day it gets a little harder. But there is still enough penetration of smartphones and Internetin the country that it would really make a difference.’ – Alejandro Machado’œI think people will always remember that relentless money printing and hyperinflation and all ofthese crises was something that could have been avoided by taking responsibility for yourself.’ -Alejandro Machado
‘œWhat we need is for Bitcoin to be liquid in global markets so that if in one specific country thereis a loss of freedom, there is a loss of ability to trade your money for another arbitrary currency,then there is always at least the option to trade your money for Bitcoin.’ – Alejandro Machado’œWhat we need to do is to make sure that this grows from very new and very specialized knowledge to something that everyone can benefit from.’ – Alejandro Machado
This episode was sponsored by Purse.io and BlockchainTraining.orgMusic for this episode was provided by Jared Rubens and general Fuzz, with editing by Steven Aram.
Any questions or comments? Email [email protected]
Image Credit: https://www.flickr.com/photos/alyssablack/12185839253/
Let’s Talk Bitcoin! #407 India’s Catch-22 & How to Work With Money when Money Doesn’t Work
| submitted by /u/ThrowawayJoeseph
New username for this one.. Well, I’m doing it. For better or worse. I’m all in.
I don’t day trade. I buy and hold. Don’t need a lambo and I don’t expect to get rich overnight. Yes, I did my research. Yes, I diversified my investments. If this fails, it’ll hurt but I won’t be homeless. I’ll just retire a little later.
If it succeeds? Let’s define success. I have lived in the same house for 20+ years. I bought a repo in a nice neighborhood for cheap and put a lot of sweat into it over the years, repairing and remodeling. I built of equity and worked hard to pay down the loan. In planning for retirement in a few years, I was reviewing my finances, and figured that the biggest investment in my life (my house) had a large amount of money just sitting there, as equity, not helping me get any closer to retirement. With mortgage interest rates near record lows and being one of the few tax deductions that I have, I thought, why not take advantage of this.
A couple of years ago, I started dabbling in BTC and ETH. Through it’s ups and downs, BTC has been the best performing investment that I have ever had. I’m not high on hopium. I just understand how Bitcoin solves the problem of low friction, cross-border financial transactions, big and small. I think there’s some “there” there.
So, I’m literally putting my money where my mouth is. If, BTC teaches $33k, my house is paid off. Success! If it reaches $115k, I’m retired. Success! But, if it only has a 4% annual return, it is still more than than it was earning before. Success.
My horizon is 12 years. Will I reach my goal before then? I absolutely think so. With a halving in 2020 and 2024, I suspect I’ll hit those numbers way sooner. If not, I’ll have lots of stories to tell.
I’m not suggesting that anyone follow my lead. You do you. But, this is the path I’ve chosen.
I’m grateful for my wife, who has patiently listened to me ramble about hashing, halving and hodling. She finally, graciously, agreed to this plan. I hope that her trust is well placed.
Not much more to say. My adventure begins now. I’ll keep you all updated as we progress. I’m grateful for this current dip.