Decentralization to Drive Advertising Benefits for Businesses & Users

Just as decentralized economies have reduced the obligations of customers towards monopolistic central banking conglomerates; a new contender has similarly emerged in the ‘Search engine’ field that may just change Data Services and the Digital Advertising sector entirely.

It’s called Bitclave, and it’s a decentralized blockchain based platform with integrated tools which allow businesses to market directly to potential customers.

Read more about their groundbreaking new token economy and search platform over at their website, by reading their whitepaper, or on their Facebook and Twitter. You can also check out the latest trade prices for their CAT coin over at Coinmarketcap.com.

Here are a few problems which Bitclave’s unique system is set to successfully resolve;

#1: A Lack of Objectivity, Transparency

Problem: The accuracy and objectivity of information presented upon using ‘search engines’ and ‘social media’ platforms are somewhat disputed.

Facebook has drawn the attention of many crypto enthusiasts due to their decision to outright ban cryptocurrency ICO ads in late January, due to the risk of scams. Due diligence is always encouraged when investing; however, it’s simply ignorant to cast a blanket ban, on account of bad actors who do not represent the whole community.

It also brings into question whether there are other influencers of this decision, such as existing corporate relationships or vested interests.

The Bitclave Solution

  • Blockchain verification: all information logged and sent is viewable publicly (whilst maintaining the privacy of user information).
  • Information can be replaced, but never removed entirely from the blockchain; consistency and transparency are maintained throughout all operations.
  • All paying store partners who are advertising on the system are verified; customers will not have to be afraid of sharing their data with potentially malicious parties.

#2: Disproportionate Value Proposition of Ad Services for Businesses

Problem: The current customer segmentation tools which have been put in place by the market leaders have proven themselves to be fairly ineffective at best. They charge a large amount of money on a “pay-per-click” or “pay-per-reaction” basis, however business owners have expressed doubt over the veracity of their Facebook-ad traffic.

Worst of all is the extortionate levies imposed against business owners who seek to use such platforms for advertising. These sites inflate their ad prices greatly, based on an inappropriate value system prioritizing the supply/demand of advertisers – rather than that of users.

These companies prioritize their own profits but sacrifice the interests of both the advertisers who fund them and their service users.

The Bitclave Solution

  • A static fee charged to advertisers for their usage of various services; not based on how many advertisers are competing for the same group.
  • Advertisers can present direct offers to specific users – and determine rates of compensation for the users who view them in their searches.
  • The transparency and anonymity of data afforded by the use of a public blockchain strongly discourages bad practice

#3: Customer Confidence, and Opt-In Data Privacy

ProblemGoogle and Facebook cultivate and maintain the majority of their intrinsic value through their ability to gather, interpret, organise, and represent large amounts of data; for their partners, users, and clients.

A controversial phenomenon has been the use of devices and software services in performing more invasive tracking. Due to their ubiquity, however, many users feel that the value these platforms bring overrides the ethical concerns that such processes otherwise bring.

The use of this data is often used to predict user interests and purchasing decisions through dynamic algorithms. Poor algorithms mean that users are shown adverts they do not wish to see; but conversely, algorithms which are too good can be perceived as “creepy”.

Invasive behavior can result in a decrease in trust on behalf of the service users, which itself results in a decrease in overall consumer confidence.

The Bitclave Solution:

  • Advertisers enter a mutual (smart) contract with the search user; who can opt-in to sharing their personal data in return for a financial reward in the form of CAT tokens.
  • This helps to drive customer satisfaction and confidence, and the nature of the platform distances service quality from the vested interests of its creators.

#4 Quantity over Quality

Much of the valuable information gathered and distributed by the ‘Ad-Tech’ sector comes from a combination of public or anonymous data (also known as “metadata”).

The ease with which these companies can amass such data comes from the fact that it is legally obtainable and codified in user agreements, and therefore can be obtained without directly asking for the users’ permission.

At the same time metadata, by its nature, is anonymous – and relations between various causes and effects of user browsing have to be assumed by algorithms based on correlations.

The value of the data, as such, comes from quantity rather than quality; as the more instances of actions which are tracked – the greater the evidence for speculative assumptions and trend predictions.

Customers are identified through targeting of identified audience segments, based on these assumptions; and the companies pay the advert sellers based on how many people click through – rather than on who clicks through. Clicks do not always result in conversions, which further supports our previous claim that these adverts offer a poor value proposition to many business owners.

The Bitclave Solution:

  • Qualitative data gathered from users and distributed upon their permission.
  • Compensation for users based on how much data they wish to share, directly from the advertising businesses.
  • Direct user targeting by advertisers: whilst restoring a direct connection between the two parties.

 

The post Decentralization to Drive Advertising Benefits for Businesses & Users appeared first on NewsBTC.


Source: newsbtc
Decentralization to Drive Advertising Benefits for Businesses & Users

India joins forces with Canada to bring ‘Blockchain revolution’ to India

The Indian National Association of Software and Services Companies (NASSCOM) partnered with Canada’s Blockchain Research Institute (BRI). On 21st February, these two institutions officially became partners by signing the Memorandum of Understanding (MoU). This partnership will assist the Indian institution in investigating blockchain technology and the ways it can be implemented in India. NASSCOM will […]
Source: bitcoinwarrior
India joins forces with Canada to bring ‘Blockchain revolution’ to India

Turkcoin? Turkey Politician Advises National Crypto To Profit From Bitcoin

A senior Turkish politician has repeated claims from the country’s deputy prime minister that it will seek to create ‘Turkcoin,’ its own national cryptocurrency. Opposition Demands Regulation Several weeks after the ruling Justice and Development Party’s Mehmet Şimşek suggested the idea, Ahmet Kenan Tanrikulu, deputy chair of the opposition Nationalist Movement Party and former Industry Minister, argued a method was needed to “generate revenue” from Bitcoin. “The introduction of encouraging regulations after assessing all kinds<br />Read More<br />The post Turkcoin? Turkey Politician Advises National Crypto To Profit From Bitcoin appeared first on Bitcoinist.com.
Source: worldnewsoffice
Turkcoin? Turkey Politician Advises National Crypto To Profit From Bitcoin

Sharpay Share Buttons Successfully Raised 2400 ETH in Presale and Announcing Token Sale

“In Sharing We Trust”

— Anton Solodikov, CEO of Sharpay.io

Sharpay is a new share and multi-share button for websites with blockchain-based rewards of content promotion for users. Multisharing is an opportunity to share content on several social networks with one click. Users receive rewards for sharing or visits of other users via the shared links. This means conversion growth for sites and comfortable sharing for users.

There are about 1 bln sites in the world and its number is growing every day. Only 3% (30 mln) of them have a sharing button. More than 3 bln people use social networks,  and approximately 10% of them are active users.

Sharpay, the new SMM tool is capable of helping the websites generate a multiple-fold increase in traffic and sales. In addition, the platform also helps socially active users monetize their popularity by earning cryptocurrency. 

Sharpay is a high-tech, yet simple sharing button solution with no analogues. By installing the button on their website, owners encourage users to share and gain rewards for their actions. 

Sharpay’s “blockchain profit for content sharing and multi-sharing”  is an innovative concept with both the options together in a single package. It is a unique project based on technology that has the Eurasian international patent priority. 

Project facts:

  • The Project is in the MVP alpha testing stage, but more than 150 sites have already installed  the Sharpay button.
  • Sharpay has 4.7/5 rating given by independent experts of ICObench, it is one of TOP 5 worldwide evaluated projects.
  • Sharpay team completed Presale in advance and achieved its maximum sale target (80 mln tokens for 2400 ETH)
  • The main Token Sale stage starts 1/03/2018 with a 40% WhiteList Bonus

Just by its appearance, Sharpay improves the whole market. It makes easy for various economic agents to find and cooperate with each other to ensure that the goods, products, and services are distributed faster than ever.

The growing blockchain popularization and tokenization of old technologies fosters Sharpay’s development and success.

More information about Sharpay — the share button with blockchain profit is available at www.sharpay.io.


Note: The above information is for informational purposes only. Sharpay tokens can be purchased if it’s legally allowed. The participation in Sharpay Token Sale is prohibited for residents of those countries, where participation is directly/partly restricted or prohibited (USA, Singapore, Vietnam, etc). Sharpay is not responsible for Token Sale participants violating the laws, even if the violation is due to ignorance.

The post Sharpay Share Buttons Successfully Raised 2400 ETH in Presale and Announcing Token Sale appeared first on NewsBTC.


Source: newsbtc
Sharpay Share Buttons Successfully Raised 2400 ETH in Presale and Announcing Token Sale

Government of Spain Considers Blockchain-Friendly Regulations

The government of Spain is preparing blockchain-friendly legislation including possible tax breaks to attract companies in the emerging blockchain technology sector, Bloomberg Politics reports.“We hope to get the legislation ready this year,” said MP Teodoro Garcia Egea, who is preparing a comprehensive cryptocurrency-related bill. “We want to set up Europe’s safest framework to invest in ICOs.”Initial Coin Offerings (ICOs) and token sales are one of the latest blockchain-related hot trends and have permitted several companies to raise tens and even hundreds of millions of dollars in a short space of time, bypassing the need for prior regulatory approval.ICOs can be very appealing to speculators because the value of a successful token can rise spectacularly, but regulatory agencies, such as the Securities and Exchange Commission (SEC) in the U.S., are beginning to clamp down on token sales, claiming that crypto-tokens are equivalent to company shares traded on the stock market. According to the SEC, some ICOs are essentially Initial Public Offerings (IPOs), and should be subject to similar regulations for the protection of investors.At the same time, too much regulation could stifle innovation and push promising blockchain-based firms to relocate to less restrictive jurisdictions offshore. According to Garcia Egea and the Popular Party, the ruling political party of Spain to which the lawmaker belongs, it’s in Spain’s interest to attract and keep those firms, and, therefore, the country should adopt a blockchain-friendly regulatory approach.Garcia Egea added that the bill in preparation was inspired by existing blockchain-friendly regulatory frameworks such as those that enable the Crypto Valley in Switzerland. It could include ways to attract investment in blockchain technologies, such as a threshold below which a cryptocurrency investment wouldn’t need to be reported to the regulator, and specific regulations to make it attractive for entrepreneurs to use a blockchain to carry out initial coin offerings, or ICOs, as a financing tool.As shown by a series of recent posts (in Spanish) published in his personal website, Garcia Egea wants to introduce a whole range of emerging technologies in the Spanish economy, including digital administration, cybersecurity, 3D printing and blockchain technology. For example, Garcia Egea supports the Alastria consortium focused on the establishment of a semi-public, permissioned national blockchain infrastructure and digital identity system.“Smart contracts, ensuring the traceability and unchangeability of specific information, raising funds through ICOs (Initial Coin Offerings), etc. is possible through this new network [Alastria],” said Garcia Egea (translated by this writer).“The time has come to establish a legal framework for individuals and firms to execute [smart-contract based] financial transactions in a protected and secure way, using the best available technology,” added Garcia Egea. “This will not only provide legal security to financial investments done through this channel, but it will also place Spain in a privileged position to attract capital, talent and future-oriented projects, and an ecosystem upon which to build the future of the internet of value.”It seems likely that, if Garcia Egea and the Popular Party manage to convert their vision into law, Spain could become one of the few crypto-havens in the Eurozone, which could result in many innovative technology developers and ICO operators relocating to Spain.Find out more about cryptocurrency regulation around the world in our feature, Cryptocurrency Regulation in 2018: Where the World Stands Now.This article originally appeared on Bitcoin Magazine.
Source: worldnewsoffice
Government of Spain Considers Blockchain-Friendly Regulations

Turkcoin? Turkey Politician Advises National Crypto To Profit From Bitcoin

A senior Turkish politician has repeated claims from the country’s deputy prime minister that it will seek to create ‘Turkcoin,’ its own national cryptocurrency.


Opposition Demands Regulation

Several weeks after the ruling Justice and Development Party’s Mehmet Şimşek suggested the idea, Ahmet Kenan Tanrikulu, deputy chair of the opposition Nationalist Movement Party and former Industry Minister, argued a method was needed to “generate revenue” from Bitcoin.

“The introduction of encouraging regulations after assessing all kinds of risks would enable us to generate revenues from the cryptocurrency market, especially from bitcoin,” he wrote in a dedicated report on the topic quoted by various outlets.

“In this context, the country needs a bitcoin bourse and legislation to regulate this realm.”

Also arguing for the creation of a “Blockchain database,” Tanrikulu’s support comes at a time when ruling lawmakers have come out against cryptocurrency propagation.

In November 2017, state agency even directly advised against cryptocurrency ownership as it was “not suitable” for Muslims.

“Buying and selling virtual currencies is not compatible with religion at this time because of the fact that their valuation is open to speculation,” the Directorate of Religious Affairs wrote in response to a consumer inquiry.

Go Crypto ‘Before It’s Too Late’

Floating the concept of directly profiting from cryptocurrency markets would thus constitute a significant moral and legislative U-turn should Tanrikulu make any progress.

Speaking to local news resource Al-Monitor, he argued that it was merely a question of ‘not if, but when’ authorities realize they are too late to leverage the benefits of the emerging financial phenomenon.

“The world is advancing toward a new digital system. Turkey should create its own digital system and currency before it’s too late.”

National cryptocurrencies have hit the headlines again this week as Venezuela launches its oil-pegged Petro token, while closer to Turkey’s borders, Iran announced it would consider a similar concept while its central bank suggested it would look to “control and prevent” cryptocurrency usage.

What do you think about Turkcoin? Let us know in the comments below!


Images courtesy of Shutterstock, wikipedia

The post Turkcoin? Turkey Politician Advises National Crypto To Profit From Bitcoin appeared first on Bitcoinist.com.


Source: bitcoinist
Turkcoin? Turkey Politician Advises National Crypto To Profit From Bitcoin

P2P Sports Betting Platform BetterBetting Announces HitBTC Listing

Tallinn, Estonia, 23rd February 2018 – BetterBetting, a blockchain based, decentralized peer-to-peer sports betting system, recently announced its eagerly awaited listing on the HitBTC exchange.


HitBTC, a global trading platform with multi-currency support, has been operating as a major exchange since 2013. By trading volume, HitBTC has been consistently among the top 10 exchanges (24 hours trading volume at time of press: $431,266,065 USD). The exchange has markets for trading digital assets, tokens and ICOs, and provides a wide range of innovative features as well as stable uptime.

BetterBetting raised in excess of $5.5M from over 2,500 valued participants over the course of its ICO, which ended on 31st January 2018. Since the ICO completion and alongside a central focus on the development of the technology platform, the BetterBetting team has been working towards establishing a portfolio of exchanges on which the BETR token is listed, encouraging increased liquidity and token use.

CEO Adrian Brink commented:

HitBTC has strict criteria for listing and require an extensive amount of due diligence prior to extending an offer so we are pleased to have established this partnership with them. We anticipate having an active community and an increasing demand for the BETR token.

BetterBetting is also pleased to announce its collaboration with The Bancor Network™, a decentralized liquidity network. By integrating the Bancor Protocol, BETR token holders will gain access to continuous liquidity regardless of trade volume or exchange listings, through the Bancor Network. BETR will activate a Token Relay™ with its circulating token supply and users will be able to purchase and sell BETR tokens directly at a formulaically calculated price.

Additional networks for trading the BETR token are Etherdelta, Idex, Waves, and Bisq.

The BETR token will be the industry standard for a transparent, provably fair and unbreakable sports betting system for all online sports gaming. The company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform facilitated through frictionless use of BETR, will be accepted and integrated with the leading sports betting sites, worldwide.

The BetterBetting Foundation was established in 2017 in Estonia, aiming to integrate blockchain technology into sports betting for a decentralized gambling system. Founded by Adriaan Brink and David Vanrenen, BetterBetting is a non-profit group of cryptocurrency and sports betting experts inclusive of the supervisory board members David Vanrenen, Hilly Ehrlich, and Mitchell Rankin; and the advisors Jon Matonis, Ronnie O’Sullivan, Jez San, and Eric Benz. For more information, go to https://betterbetting.org/.

For inquiries about BetterBetting and the BETR token please contact:

info@betterbetting.org
www.betterbetting.org
Tel: +44 (0)7500662977


Images courtesy of BetterBetting

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Source: bitcoinist
P2P Sports Betting Platform BetterBetting Announces HitBTC Listing